Corporate Journey

Rabobank

Digitalisation Officer – Corporate Finance

Utrecht, the Netherlands
| Jun 2025 – Present

Design of data-driven analytics tools and financial dashboards supporting Corporate Finance teams across M&A, ECM and Sponsor Coverage in deal pipeline monitoring, lead tracking and opportunity stage management across 140+ professionals.

Development of predictive models, reporting flows and decision-support visualizations for target screening, sector analysis and transaction intelligence across agribusiness, food, energy and defence.

The role strengthened my approach to project management, forecasting, precision and high-responsibility execution in a structured corporate finance environment.

Capgemini

Employer Branding Strategist

Venice, Italy
| Feb 2023 – Jul 2023

Developed and executed data-driven employer branding strategies, helping strengthen market positioning through value proposition frameworks, identity alignment and digital engagement.

Supported both internal and external communication projects where analysis, storytelling and campaign structure came together to reinforce corporate brand perception.

The Adecco Group

Digital Transformation Analyst Intern

Milan, Italy
| Feb 2022 – Jun 2022

Contributed to digital development and process automation initiatives aimed at improving workflow efficiency, service delivery and operational visibility.

Supported business performance analysis, KPI reporting and AI-powered platform integration across a 34-branch national network, contributing to more data-informed operational decision making.

Startup Journey

Custom95

Digital Marketing & Project Manager

Amsterdam, the Netherlands | Oct 2024 – Jun 2025

Supported growth strategy through market and competitor analysis, helping structure client acquisition efforts across more than 13 clients in six months.

Worked across digital strategy, performance marketing and creative project management, with a focus on SEO, A/B testing, conversion-focused funnel optimization and campaign planning with international teams.

Built analytics dashboards to improve campaign tracking and ROI visibility while supporting merchandising-related brand and growth initiatives.