Designing analytics tools and financial dashboards for Corporate Finance teams across M&A, ECM and Sponsor Coverage, supporting pipeline visibility, lead tracking and opportunity management across 140+ professionals.
Building predictive models, reporting flows and decision-support visuals for target screening, sector analysis and transaction intelligence across agribusiness, food, energy and defence.
Developed employer branding strategies that strengthened positioning through value proposition work, identity alignment and digital engagement.
Supported internal and external communication projects where analysis, storytelling and campaign structure came together to sharpen brand perception.
Contributed to digital development and process automation initiatives aimed at improving workflow efficiency, service delivery and operational visibility.
Supported performance analysis, KPI reporting and AI-enabled platform integration across a 34-branch network, helping teams make more informed operational decisions.
Supported growth strategy through market and competitor analysis, helping structure client acquisition across more than 13 clients in six months.
Worked across digital strategy, performance marketing and project management, with a focus on SEO, A/B testing, funnel optimisation and campaign planning with international teams.
Built analytics dashboards to improve campaign tracking and ROI visibility while supporting broader brand and growth initiatives.